inadequate advertising meaning in Chinese

不适当广告

This thesis mainly research the marketing management guided by related theories and based on the operation practice of xin shiming scientific and technological project co . ltd . through in - depth analyzing the market environment of domestic ophthalmic medical industry and the company ' s practice , the author has found that the main marketing problems are insufficient depth and scope of the product line , worse channel management , inadequate advertising input , too simple promote ways , the staff lacking systematic marketing knowledge , and the most important thing does n ' t have a long - term and intact marketing tactics suiting the development of the company
本文以营销管理为主要研究方向，在相关理论的指导下，以郑州新视明科技工程有限公司的经营实际为背景，深入分析了国内眼疗行业的市场环境和该公司在营销活动中存在的问题，包括产品线深度、广度不足；渠道管理不力；广告投入不够；促销方式过于简单；员工缺乏系统的营销知识；最重要的是没有一套系统的适合公司长远发展的营销策略。